" Sell themselves " era has ended , with the rapid development of the Internet market , the traditional marketing model for a single adhesive industry already can not meet the needs of enterprise development , many companies have begun to produce adhesive marketing focus into the network marketing this new model, what is more, such as Martial Law has begun to paint building material distribution platform for mobile Internet marketing, because of differences in the development of e-commerce platform for adhesive enterprises more impetus.

An important impact of the financial crisis is to strengthen the business use of e-commerce marketing model innovation awareness , many companies use e-commerce to get a new turn in the crisis, business has been significantly promoted . E-commerce has become more and more necessary means for SMEs to reduce marketing costs, develop new markets .

For e-commerce , many companies are actually not new. With the growing popularity of the Internet, in addition to traditional marketing channels outside , many companies have begun to try network marketing , hoping to use the Internet to expand market share, brand promotion , raise awareness , etc., and can be described as building material coatings Martial walking in the same forefront of the industry , the use of the past two years, the rapid development of mobile Internet platform, through the 3G network resources for marketing in mobile phones, tablet PCs and other terminals, for the further development of enterprises laid a solid foundation.

Li Fenghua said that network marketing is by no means simple construction sites, for enterprises , construction sites are only the basics of network marketing. Adhesive manufacturers ultimately need is to let more people or target customers to browse their website and then continue to flow into orders , online marketing in order to effect. In order to achieve this, the majority of network marketing companies in the choice of adhesive in the way is still very dazed , for now, the mobile Internet marketing is one of the most in line with the current development trend of the times and the future of marketing , adhesives manufacturers must closely grasp the development of the times, select the appropriate marketing methods in order to occupy a favorable position in the future competition , expanding markets.