Disposable diapers, can be discarded after use products. Baby diapers are made non-woven, water-absorbing layer (fluff pulp, polymer material), the bottom and release paper consisting Baby has a strong absorption. The main feature of this product is: clean, hygienic, non-pathogenic bacteria; absorbent strong, fast permeability, soft, breathable; absorbing layer material to be uniform, thickness consistent absorb urine after multiple surface to be dry urine rewet smaller amount. Chinese infant diaper production began in the 1990s, with the opening up of China in depth, improve living standards, the pace of life, baby diapers products as more and more accepted by consumers.

In recent years, the rapid development of China's baby diaper market. A huge consumer market attracted warlords compete, at present, the world's leading diaper manufacturers are selling products or production operations in China. At the same time have the influx of foreign brands, domestic companies are springing up diapers. Statistics show that in China registered diapers around 500 producers, manufacturers mainly in Fujian, Guangdong, Shandong, Shanghai, Zhejiang and other places. Offers newspaper network data show that in 2013 our infant diapers production reached 22 billion.

China has nearly 20 million babies a year are born, according to the use of baby diapers aged 0 to 2 years old, these babies reach 40 million, and almost every infant diapers essential supplies, seen huge Chinese consumer groups of infant diapers evident . Offers newspaper network Industry Research Institute released the "2014-2018 China Infant Development diaper industry analysis and investment research report," pointed out: in 2014 China's infant diaper market size is estimated to be 30 billion yuan.

More than 600 cities in China, the two major cities of Beijing and Shanghai, more than 80 percent of babies diapers, Chengdu, Chongqing, Nanjing and Wuhan and other cities are also market coverage between 40-50%. Since the 1950s, the advent of baby diapers, diapers, Europe and other developed countries has been very popular at present, the Japanese baby diaper market share of 95%, 96% in North America, the world average of 44.1%, while our baby diapers market share is far below the level of developed countries, the future market space.

According broodstock Institute statistics, China diaper industry has 1200 or so brands, from early 2013 to the present, there are about 200 new brands entering the market.

Under the stimulus various positive factors, more and more domestic and foreign enterprises, especially the financial strength of listed companies are beginning to participate in this war to diapers. Among them, the paper prices and milk prices the figure is more frequent.

In paper enterprises, for example, by the end of 2010 after investors shares of HK $ 123 million accounted for 41% of the establishment of Vian clean Holdings, Vinda International July increase again this year to HK $ 295 million (about 240 million yuan) to acquire 59% stake in clean Vian , to overweight baby diapers and other products.

Shun another clean soft paper prices in the year officially by hand Reid International, exclusive agent in the form of intervention diaper industry, cut the baby diaper market.

First set foot in the field of diapers Hengan is done fast on this product. Query Heng International Annual Report found that from 2011 to 2013, its diapers income of HK $ 2.72 billion, respectively, to HK $ 2.69 billion, HK $ 2.94 billion, an increase of 11.3%, respectively, - 1.4%, 9.4%; margin diaper products are presented annually upward trend, respectively, 35.5%, 42.9%, 44.5%.

Data show that tissue margins of less than 20%, but profit margins diapers even up to 30% to 40%, which is why many traditional companies have overweight causes of diaper wipes products.

These foreign companies already take advantage of the aggravation now also have their own voice in this market. November 2013, P & G's new plant in Guangzhou Luogang started production, the plant is the first phase of the production of goods and Pampers. January 2013, Kao diapers in Hefei new plant. Japan's king Paper Co., Ltd. in Nantong, Jiangsu diapers build new factories started in April 2014. Pigeon Japanese companies in the new plant in Changzhou, China began production of ordinary baby diapers.