The current pattern of domestic brand baby diapers market is emerging, although international brands as well as foreign funds have the advantage of several leading research dominated the majority of market share, but the domestic small and medium sized companies are still in the low-end market continues to flame. Currently diaper industry already has more than 1,200 brands, from early 2013 to the present, there are about 200 new brands entering the market. Here diapers domestic industry status quo analysis.

1. The market space

Domestic infant diapers less than 50% utilization rate, and there is a great distance between the developed countries, this is an important reason for many domestic and foreign brands of diapers optimistic about the domestic market. Enterprise fancy baby diaper market another layer reason is that profits of the domestic market is quite attractive baby diapers. Baby diapers domestic profit margin of about 30% -40% higher than the foreign markets. And foreign mature consumers compared to domestic consumers is still in a relatively immature state, which makes space on the market has been developing new brand of diapers.

Diaper market research report 2014-2018 competition diapers market analysis and investment risk prediction report

May 2014 2014-2018 competition and strategic market research and consulting report 2014-2018 China Investment diapers diapers market analysis and development trend research report 2013-2017 China baby diaper market competitive analysis and investment research report forecast 123 In such a market, the temptation, many companies have entered. More companies try to brand diversification, paper prices, milk prices, more shoes and so extend the product line, overweight to diaper industry. Not only foreign brands in the Chinese market overweight, diaper brand only on domestic enterprises to create a lot of diaper market is growing.

2. Domestic diapers force

Competition has forced China's national enterprises to continuously upgrading equipment, domestic enterprises products, and quality have been significantly improved. Previously, the Consumers Association released 15 batches of baby diapers compare test results. The results showed that diapers in terms of leakage performance, the highest price of the "king" actually better than homemade "Mommy Angel", "deer tingle." Good quality diapers does not mean necessarily a high price. Domestic brands and imported brands and quality without gaps, domestic brands cost advantages. Especially in the last two years, Fujian diapers manufacturers began to use raw materials of the world's top. With the world's most advanced automated production line of diapers, the world's first-tier suppliers of raw materials and strict production team to ensure a high quality diaper products.

3. electricity providers to expand the market

Due to the huge market potential baby, have sneaked into the mainstream of business enterprise. According to statistics, this year, the market share of the top six maternal and child are: Lynx, Jingdong, red kids, Dangdang, One shop and Tencent. In addition to electronic business platform and self-settled outside the shop, many brands still careful choice, "hand" Shang electric operating companies. According to Taobao disclose, has 10 million daily users browse baby products in Taobao, Taobao sell about 160,000 packs of diapers a day. According to industry estimates, the cost of electricity sourcing operations diapers is only about one-third of the line super, so also caused electricity supplier absolute advantage in the mining sell diapers.

4. Product category

Diaper champion, big-name products for the mainstream, small brands difficult to divide the share; developing towards high-end products, the main demands of "soft and comfortable"; begin to distinguish between the traditional structure of the core structure, half of the core structure. Diapers accounted for half of the country's flagship brand, limited to some areas; products emphasize core structure, highlighting the "thin", "can not afford the lump is not broken"; increasing the number of pieces of packaging, there have been generating concepts and new technology. 3. Lara pants sprung 2013 hot speculation, low-price strategy to go high-end equipment, grab share of diapers.

5. Domestic production centers diapers

Diapers, diaper formed three manufacturing center. Fujian Quanzhou which is represented by products of varying quality, traditional sheet-type majority. Diaper domestic birthplace, but the overall decline in reputation. Guangdong in the South China Sea as a representative, focus on product quality and innovation, both traditional and new sheet type. This year, Fujian has been fully catch up. Hunan Changsha represented oriented film type, pay attention to product quality; OEM products mostly.

From these five areas, the domestic industry will continue to heat up diapers, this sunrise industry will maintain healthy growth. From the overall industrial structure, the new technologies, new industries will bring diapers continue to upgrade the product.