IResearch recently released data show that: in 2015 the market will break our mother two trillion yuan, accounting for 6.8 percent of total retail sales. Maternal outbreak of cross-border electricity supplier market has become a new "Red Sea", to diapers, milk powder and other mainly imported products as the recent major cross-border electricity supplier price war is the main battlefield sites.

According to the "Daily Economic News" reporter, on the 16th of this month, only one year of on-line baby products imported electricity supplier honey bud baby spend 100 million price war, a variety of imported diapers price to the lowest point in history, as the previous market about half the price. Subsequently more appliance business Jingdong, Suning, One shop, ocean pier, also jumped on the bandwagon, even for only two months on-line beta test Lahaina purchase NetEase also join the fray, ignited this year, China's first cross-border electricity Battle .

Maternal market cross-border electricity supplier price war ignited World War II

Category provoke a price war, with partial loss of changing global sales promotion, a "honey bud kids' inevitable from small to big business logic. This way, when the entity came home appliance chain, and later Jingdong well. Although various platforms are hated on price, but it is difficult to find a more effective way than the price war to defeat the opponent to win customers. "Electricity supplier is a cruel industry, have not seen you do it's not on price." In an interview with the "Daily Economic News" reporter, honey baby bud, founder and CEO, said Liu Nan very directly, the price war is the strength of the electricity supplier at a certain historical stage the only way to fight a price war to know who is swimming naked, the key lies in the business of test equipment shipments and purchasing power upstream supply chain.

Today, cross-border electricity provider market, both Ali, Amazon and other giants cut, there Jingdong, the 1st shop retail electric providers snatch, as well as ocean pier, honey bud baby, honey Amoy Street, honey and other emerging businesses struggling run. Publicly available data show that from 2012 to date, more than 2,000 companies registered cross-border electricity supplier business.

Cross-border electricity supplier observers 徐鼎鑫 on the "Daily Economic News" reporter said that the current market situation, Lynx International and Amazon probably accounted for about 55% of the cross-border electricity supplier market share, Suning Hai outsourcing, Ocean Terminal and honey bud Baby, etc. can be accounted for about 25%. Xu Dingxin believes that the current either giant or start-up companies are in the same starting line, and the demand for sea scouring the market is very large, as long as the emerging enterprises more vertical, more sub-category, ferreting out a product line will have a chance. "Because of the current mobile terminal has become the main battlefield, latecomers orders 50% from the mobile terminal, and a mobile terminal giant pan almost from the PC side, did not show a unique advantage to." Xu Dingxin representation.

Self-mode control risk but there are also the logistics bottlenecks

According to the China Electronic Commerce Research Center monitoring data show that in 2013 China's overseas purchasing market transactions reached 76.7 billion yuan, China's overseas purchasing market transactions in 2014 exceeded one hundred billion yuan. Obviously, the sea scouring industry has entered a period of rapid growth, but the relative share of domestic network, the greater the risk of cross-border online shopping. It is worth noting that, with the cross-border electricity supplier price war broke out, possibly because of cheap promotional fake birth.

Xu Dingxin said that the current European exchange rate low, many European brands become a popular sea Amoy, foreign brands are also aware of a large Chinese market, but is still in a wait state. Because a lot of product capacity is limited, if not satisfied just to be domestic, not blind expansion. So, honey baby buds bonded import import model looks very "heavy", but the risk of supply is much smaller.

However, the industry believes that the electricity supplier in accordance with domestic and international development, quality control efforts of self is indeed strong, but very obvious drawbacks, in addition to the middle part of the product must cross the direct supply, the brand manufacturers to establish direct cooperation, but also need to customize construction, warehousing, logistics, such as Jingdong do the same pattern of domestic electricity business is more reliable, but it is difficult to replicate international.

In addition to these models to Lynx International bonded imported mainly open sea platform is one of the main modes currently scouring the market. This model is low cost and can significantly reduce logistics costs and improve logistics efficiency and bring more price advantage overseas goods.

In 徐鼎鑫 seems, with increased competition in the industry in 2015, a battle is inevitable.