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Xiamen Heyue Century New Material Co., Ltd.
Add：No. 2886 Plant City Chi Ping Road Tongan Industrial Zone Xiamen
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2016 diapers industry will continue to heat up |
Public date:2016-5-19 Hits：2653 |
1. The market space
Domestic infant diapers usage less than 50%, and there is a great distance from the developed countries, which is an important reason for many domestic and foreign brand diapers optimistic about the domestic market. Enterprises fancy baby diaper market, another layer of reason is that profits of the domestic market of baby diapers is quite attractive. Baby diapers domestic profit margin of about 30% -40% higher than the foreign market. And foreign mature consumers compared to domestic consumers is still in a relatively immature state, which makes the space on the market with the development of new brands of diapers. In this market the temptation, many enterprises have entered. More companies try to brand diversification, paper prices, milk prices, more children's shoes and so extend the product line, to overweight diaper industry. Overweight not only foreign brands in the Chinese market, domestic enterprises only diaper brand to create a lot of the diaper market is growing.
2. Domestic diapers force
Competition has forced China's national enterprises to continuously upgrading equipment, domestic enterprises products, and quality have been significantly improved. Previously, the Consumers Association released 15 batches of baby diapers comparative test results. The results show that leakage diapers in terms of performance, the highest price of the "king" not as good as hand-made "Mummy Angel." Good quality diapers does not mean necessarily high price. And the quality of domestic brands and imported brands no gap between domestic brands cost advantages. Especially in the last two years, Fujian diapers manufacturers began to use the world's top raw materials. With the world's most advanced automated production line of diapers, the world's first-tier suppliers of raw materials and strict production team to ensure high quality diaper products.
3. electricity suppliers expand market
Due to the huge potential market of baby mainstream electricity supplier companies have sneaked into. According to statistics, this year the market share of the top six maternal and child are: Lynx, Jingdong, red children, Dangdang One shop and Tencent. In addition to electronic business platform and self-settled outside the shop, many brands or deliberate choice, "hand" Shang electricity operators. According to Taobao disclosed, has 10 million daily users browse baby products on Taobao, Taobao sold about 160,000 packs of diapers every day. According to industry estimates, the cost of electricity providers purchase diapers operating only about one-third of the line super, so also caused electricity supplier absolute advantage in the sale of mining diapers.
4. Product category
Diaper champion, big-name products for the mainstream, small brands difficult to separate share; high-end product development in North Korea, the main demands of "soft and comfortable"; began to distinguish the conventional structure, the core structure, semi-core structure. Diapers accounted for half of the country's flagship brand, limited to some areas; products emphasize the core structure, highlighting the "thin", "can not afford not broken lump"; increase the number of pieces of packaging, there have been new concepts and technology to produce. 3. Lara pants sprung 2013 hot speculation, high-end equipment to go low price strategy, to seize a share of the diaper.
5. Domestic production centers diapers
Diapers, diaper formed three manufacturing center. Fujian Quanzhou which is represented by products of varying quality, traditional sheet-type majority. Domestic diapers birthplace, but the overall decline in reputation. Guangdong Nanhai represented, pay attention to product quality and innovation, both traditional and new sheet type. This year, Fujian has been fully catch up. Hunan Changsha represented oriented type film, pay attention to product quality; OEM products majority.
From the above five terms, diapers domestic industry will continue to heat up, this sunrise industry will maintain a healthy growth momentum. From the overall industrial structure point of view, new technologies, new industries will bring diapers continue to upgrade the product.
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