According to the Chinese Academy of Social Sciences Institute of Population and Labor Economics and the Institute of Sociology researchers estimated that the full liberalization of the second child, the newborn in 2015-2019 five years will add 7.5 million people. National Bureau of Statistics released the latest statistics show that: 2014, China's birth population of 1687 million, more than 2013 births of 47 million people. The number of births in 2015 may be close to 18 million, if taking into account the future of childbearing policy in-depth reform, the fertility peak or will continue for 5 to 8 years.

In China, women of childbearing age tend to reduce the situation, the birth population does not fall, indicating that the effect of a separate two-child policy is emerging. The full liberalization of the second child is a favorable policy for the future, in the short term this policy will promote the balanced development of the population, in the long run, this is an active response to aging an effective measure.

In the implementation of the two-child policy alone, the actual number of applications filed in 2014 is 700,000, which is much lower than expected, in contrast to the expected number of applications filed by the Family Planning Commission of 2 million. This is now the concept of reproductive age couples have a great relationship to change, although the policy allows the birth of two children, but many young couples because of childbearing and childbearing costs or work career development, need time to prepare and prepare, these factors lead to fertility Policy in the time lag.

Second child policy on the baby diapers industry is undoubtedly a good news, with the gradual deepening of the policy, the number of infants and young children will increase year by year, baby diapers industry capacity will expand accordingly. The second-child policy has a positive effect on the fertility will of high-income and middle- and high-income couples of reproductive age, since high-income and middle- and high-income families have certain economic conditions, and those who are unwilling to give birth are mainly due to economic pressures. So the policy will open more families in the future in the high-end baby diapers products to spend more.

In 2015, China's imports of diapers in the amount of 1.28 billion US dollars, accounting for the domestic market share of 20% or more. In the impact of imported products, the domestic diaper industry encountered unprecedented difficulties. 2016 with the national second-round policy liberalization, to the diaper industry to bring new opportunities for development, is expected to have more capital into the diapers industry, the state-driven supply side of the structural reform will enable the industry to accelerate competition and integration , Consumers are also happy in a competitive industry to choose a better product.

Compared with other categories, Chinese parents to buy baby products more cautious and critical, baby diapers as well. Product performance and positioning to become the key to whether the second child family trust. How to meet the economic strength of higher consumer groups, compared to the promotion of the brand, product performance is particularly important.

The good environment, enterprises need innovative learning, but also need to adhere to the enterprise to play. Intense and orderly competitive environment and platform to stimulate growth for the industry is a good thing. More competitors into the area of diapers, accelerate the reshuffle, the survival of the fittest, which the industry, society, consumers are a good contribution.